One platform, seven shapes of a campaign.
Every campaign type carries the same compliant receipt and settles direct to the charity - but each has its own mechanics, its own progress vessel, and its own moment to reach for. Find the shape that fits what you're raising for.
Appeal
A fixed-target fundraiser that runs to a dollar goal within a set window, charging every card immediately and lighting the flame vessel as the total climbs.
How it works
- 1Donor gives any amount; the card is charged immediately and the funds settle direct to the charity (deductible gifts are credited to the ring-fenced entity fund; non-deductible payments are kept out of it).
- 2The platform records the gift, computes the deductible split and assembles the receipt, then issues it instantly - a tax receipt when the entity is DGR-endorsed and in-date, otherwise an ordinary receipt. It does not advise on tax.
- 3The page shows live progress toward the dollar goal plus a countdown to the window's close; the flame vessel rises and threshold nodes light as levels are reached.
- 4When the window closes or the target is met, the campaign settles at whatever was raised - there is no all-or-nothing reversal, every gift already stands.
Tax receipt issued when the charity is DGR-endorsed and in-date; otherwise an ordinary receipt. Everflame records, computes and assembles the reporting - it does not advise on your tax position or lodge returns.
Standing fund
A perpetual, endowment-style fund that accumulates gifts indefinitely - no target, no deadline, no countdown.
How it works
- 1A donor gives any amount; the card is charged immediately (no all-or-nothing hold, unlike a pledge).
- 2Everflame records the gift and computes the deductible split from the entity's live DGR status - 0 if the entity is not DGR-endorsed or its endorsement is out of date.
- 3A receipt is issued instantly by email: a tax receipt when the entity is DGR-endorsed and in-date, otherwise an ordinary receipt.
- 4The running total rises in the vessel and lifetime gift count - with no goal, no percentage and no deadline - and funds settle direct to the charity.
Receipt issued instantly. Tax-deductible only when the charity is DGR-endorsed and in-date.
Peer-to-peer
A campaign where supporters raise on the entity's behalf through their own individual fundraising sub-pages, with every gift rolling up into one shared total.
How it works
- 1A supporter creates their own sub-page under the entity's campaign, adds a personal reason for raising, and shares the link to their network.
- 2When someone gives on a supporter's sub-page, the card is charged immediately and a receipt is issued instantly by email; funds settle direct to the charity.
- 3The platform processes each gift exactly as an appeal or standing fund does - it computes the deductible split from the entity's live status and issues a tax receipt (if the entity is DGR-endorsed and in-date) or an ordinary receipt otherwise.
- 4Every sub-page total rolls up into one shared campaign thermometer, and a fundraiser leaderboard shows who has raised what.
Receipts issued instantly. Gifts are tax-deductible only if the charity is DGR-endorsed and in-date; otherwise an ordinary receipt is issued. The platform records, computes and assembles the tax data - it does not advise on deductibility, prepare returns or lodge with the ATO.
- 1Mara T.$4,120
- 2The Fitzroy circle$3,480
- 3David & Ruth$2,905
Ticketed event
A campaign that sells attendance to a fundraising event: each purchase is charged immediately and assessed against the ITAA 1997 minor-benefit test, so where the test passes the receipt splits the payment into the market value of the benefit received and the deductible contribution above it - only that excess above market value may be deductible, and only for a DGR-endorsed entity.
How it works
- 1A supporter picks a ticket tier - each tier carries a set price and a stated benefit value: the market value of the seat, meal, or entry.
- 2On checkout the card is charged immediately and the payment is assessed by the minor-benefit test: the buyer must be an individual (not a company or trust), the payment must strictly exceed $150, and the benefit value must not exceed the lesser of $150 and 20% of the payment.
- 3Where the test passes and the entity is DGR-endorsed, only the amount above the benefit's market value may be deductible (payment minus benefit value); a tax receipt is issued stating both the deductible amount and the benefit value. Where the test fails, the whole payment is non-deductible and an ordinary receipt is issued.
- 4Funds settle direct to the charity. Everflame records the payment, computes the split against the minor-benefit ruleset, and assembles the receipt data - it does not advise on tax, decide whether a benefit qualifies, or lodge anything with the ATO.
Only the part of an individual's payment above the benefit's market value may be deductible, and only on payments over $150 that pass the minor-benefit test for a DGR-endorsed entity; the benefit portion is never deductible. Otherwise an ordinary receipt is issued. Everflame records and computes the split - it does not advise on tax or lodge returns.
- General seat$180Benefit value $35 - deductible portion above it
- Patron table$450Benefit value $85 - deductible portion above it
Regular giving
A campaign that invites donors to start a recurring gift - monthly, quarterly, or annually - collected as a Stripe subscription, with a separate receipt issued for every single charge (a tax receipt when the charity is DGR-endorsed and in-date, an ordinary receipt otherwise).
How it works
- 1Donor picks an amount and a cadence - monthly, quarterly, or annually - and the card is set up as a Stripe subscription charged on that schedule, not a single up-front payment.
- 2Each recurring charge is treated as a separate gift: the platform records it, computes the deductible split from the entity's status (the full amount when the charity is DGR-endorsed and in-date, otherwise zero), and issues a tax or ordinary receipt for that charge instantly.
- 3Funds settle direct to the charity every cycle; the donor can manage or pause the recurring gift from their account at any time.
- 4The platform records, computes and assembles the tax data for each charge - it does not advise on your tax position and does not prepare or lodge any return.
Each charge is receipted separately. A charge is tax-deductible only where the charity is DGR-endorsed and in-date; otherwise an ordinary receipt is issued. The platform records, computes and assembles the tax data - it does not advise on tax or lodge returns.
Pledge (all-or-nothing)
A campaign where supporters commit a pledge now and are charged only if the shared goal is reached by the deadline - all-or-nothing, with nothing charged if it misses. A pledge is a conditional payment for the all-or-nothing outcome, so it carries an ordinary receipt and is not tax-deductible.
How it works
- 1A supporter commits a pledge and their card is securely tokenised and stored - it is NOT charged at this moment.
- 2The pledged total climbs toward the goal against a visible deadline; the meter shows the amount pledged, the number of committers, and the countdown.
- 3If the goal is reached by the deadline, every stored card is charged at once, and each committer receives an ordinary receipt (not a tax receipt) - because the pledge is a conditional payment for the outcome, it is not tax-deductible even for a DGR-endorsed entity.
- 4If the goal is missed by the deadline, no card is ever charged - the commitments simply lapse. Everflame records, computes and assembles the pledge data; it does not advise on your tax position and does not prepare or lodge any return.
Card stored now, charged only if the $120k goal is reached by the deadline; nothing charged if it is missed. Pledges carry an ordinary receipt and are not tax-deductible, because a pledge is a conditional payment for the all-or-nothing outcome rather than a pure gift. Everflame records, computes and assembles the data; it does not advise on tax and does not prepare or lodge any return.
Multi-year pledge
A fixed total the donor commits once, which the platform then collects in scheduled instalments (e.g. annual or quarterly tranches) on its own timetable, recording each charge as a separate gift that carries an ordinary receipt unless the DGR gift conditions are met.
How it works
- 1Donor commits a fixed total; the card is tokenised (stored), not charged, at the moment of pledging - nothing is collected until the first instalment falls due.
- 2The platform holds the commitment and charges each instalment automatically on its scheduled due date - the schedule is the platform's, not the donor's to move.
- 3Each collected instalment is recorded as a separate gift and carries an ordinary receipt by default: instalments under a multi-year pledge are treated as ordinary receipts unless the gift meets the DGR gift conditions - confirm your position with a registered tax adviser.
- 4Every instalment settles direct to the charity once collected, and the schedule ledger advances one tranche at a time until the fixed total is fulfilled. The platform records, computes and assembles the giving data; it does not advise on your tax position or lodge any return.
Card stored now, charged on the platform's schedule. Each instalment is a separate gift with an ordinary receipt unless it meets the DGR gift conditions - confirm with a registered tax adviser. Everflame records, computes and assembles this data; it does not advise on your tax position or lodge any return.
- Year 1 - Nov 2026$5,000
- Year 2 - Nov 2027$5,000
- Year 3 - Nov 2028$5,000
Which shape fits what you’re raising for
| Type | Has a goal? | Deadline? | Charge timing | Progress vessel | Receipt / compliance note | Best for |
|---|---|---|---|---|---|---|
| Appeal | Yes - a dollar goal | Yes - a set window | Immediately | Flame vessel with threshold nodes | Tax receipt if DGR-endorsed & in-date, else ordinary | A fixed target to reach by a date |
| Standing fund | No | No | Immediately | Running total, no percentage | Tax receipt if DGR-endorsed & in-date, else ordinary | A perpetual, endowment-style fund |
| Peer-to-peer | Yes - one shared total | Optional | Immediately | Shared thermometer + leaderboard | Tax receipt if DGR-endorsed & in-date, else ordinary | Supporters raising on your behalf |
| Ticketed event | Optional | The event date | Immediately | Tickets sold, by tier | Only the excess above the benefit's market value may be deductible; else ordinary | A fundraising dinner, gala or entry |
| Regular giving | No | No | Recurring subscription | Supporters + monthly total | A separate receipt per charge; tax if DGR-endorsed & in-date, else ordinary | Ongoing, dependable monthly support |
| Pledge | Yes - all-or-nothing | Yes - a deadline | Only if the goal is met | Pledged total + backer count | Ordinary receipt - not tax-deductible | A go / no-go project needing a floor |
| Multi-year pledge | A fixed total | By instalment schedule | On the platform's schedule | Instalment ledger | Ordinary receipt per instalment unless DGR gift conditions are met | A large commitment paid over years |
Deductibility shown is computed from a versioned encoding of the live Australian rules and is conditioned on the charity being DGR-endorsed and in-date. Everflame records, computes and assembles the reporting; it does not advise on your tax position or lodge any return. Confirm your own position with a registered tax adviser.
Run drives inside a bigger campaign
A durable container — a standing fund, or a big appeal — can hold sub-campaigns: specific drives that channel gifts toward it. A gift to a sub-campaign settles to the same charity and fund as its host, so the receipt and compliance are unchanged — it is simply an organising layer. A fund is never someone’s sub-campaign, and a one-off event is never a host.
Standing fund can host
- Regular giving
- Appeal
- Peer-to-peer
- Ticketed event
- Pledge (all-or-nothing)
- Multi-year pledge
Appeal can host
- Peer-to-peer
- Ticketed event
A ticketed event, a regular-giving stream, a pledge or a peer-to-peer drive works either as a sub-campaign inside one of the above, or as a campaign in its own right — whichever fits what you’re raising for.
Find the shape that fits.
Not sure which shape fits? Book a call - we'll map your appeal, event or fund to the right type and set up the demo on worked-example data.